A TRIBUTE TO ARCHITECTURE FROM THE VERY FIRST IMAGE. VIDEO SECTIONS OPEN LIKE DOORS, WITH CAMERA MOVEMENTS THAT MAKE REAL “DIVES” INTO THE WRITING. COLOUR GRAPHICAL ENRICHMENTS AND IN-MOTION WRITTEN DYNAMICS ARE ALSO DISPLAYED IN THE VIDEO. INSTALLATION FOLLOWS MUSIC ENTRUSTING IT WITH THE BREAKS AND RE-STARTS IN A WELL-BALANCED VISUAL ALTERNATION MOVING AT MEDIUM PACE, LEAVING THE VIEWER ENOUGH TIME AND THE OPPORTUNITY TO ENJOY THE VIEW OF THE ENVIRONMENTS AND OF THE CERAMIC PRODUCT IN ALL ITS PECULIARITIES. THE BUILT VIDEO PUNCTUALLY REPRODUCES THE DICTATES OF THE CATALOGUE, BUT EXPLOITING THE DYNAMIC FEATURES OF THE AUDIO-VISUALS, TAKING THEM TO A NEW LEVEL. CREO DESIGN & CONSULTING’S COMMUNICATION DEPARTMENT DIRECTED THE SCREENPLAY IN EVERY PARTICULAR DETAIL, RECREATING THE SHOOTING ENVIRONMENTS AND STUDYING THE BEST SHOTS TO OFFER AN EFFECTIVE AND FAITHFUL REPRODUCTION OF THE SHADES AND COLOURS OF THE CERAMIC MATERIAL.