THE CONCEPT LAB VELOSYSTEM WAS BORN FROM THE CUSTOMER’S NEED TO STANDARDIZE AND RENEW NOT ONLY THE GRAPHIC DESIGN OF THE INSTRUMENTATION. THE WORK CARRIED OUT INCLUDED THE REDESIGN OF THE INSTRUMENTATION WITH AN UPDATE OF LINES, SHAPES AND MATERIALS TO BETTER REFLECT THE COMPANY’S AVANT-GARDE CHARACTERISTICS. ALSO THE WORKING SPACES OF THE BIOMECHANICAL LABORATORIES HAVE BEEN CURATED TO OFFER AN OVERVIEW AND A PUNCTUAL AND CAPTIVATING COORDINATED IMAGE.