PIUR
NATURAL ESSENCES
IN 2022, PIUR WAS LAUNCHED: A FRENCH BRAND OF NATURAL PRODUCTS DEDICATED TO PERSONAL WELL-BEING. WE JOINED THE PROJECT EVEN BEFORE IT HAD BECOME A FULLY-FLEDGED BRAND, WITH THE GOAL OF BUILDING A WELL-DEFINED IDENTITY AND SUPPORTING THE CLIENT WITH THEIR LAUNCH ONTO THE MARKET. IN THE INITIAL PHASE OF BUILDING THE BRAND IDENTITY, WE FOCUSED ON IN-DEPTH INDUSTRY RESEARCH: TREND ANALYSIS, COMPARISON OF COMPETITORS, AND CREATIVE AND STRATEGIC PROPOSALS. WE WANTED TO HIGHLIGHT THE PRODUCT AS A PERSONAL RITUAL, A MOMENT WHEN YOU CAN FIND THE SPACE TO LISTEN TO YOUR BODY AND CREATE BALANCE IN A NATURAL WAY. WELL-BEING THAT BEGINS IN THE PLACES WHERE WE LIVE, THE MOST INTIMATE REFUGE FOR OUR EXISTENCE, WHERE “SELF CARE” CONNECTS WITH THE EVERYDAY. WE OPTED FOR SOFT LINES, WARM TONES, SOMETHING THAT WOULD REFLECT A RELAXING YET ELEGANT ATMOSPHERE, FAR FROM THE CLASSIC IMAGE OF THE PHARMACEUTICAL SECTOR. STARTING WITH THESE ELEMENTS, WE DESIGNED THE NAME, THE LOGO AND THE PAYOFF, AND DEFINED THE COLOUR PALETTE, THE TYPE OF LANGUAGE TO USE, AND THE TYPOGRAPHY.
THE BRAND’S PRODUCTS WERE CREATED TO IMPROVE PEOPLE’S PSYCHOLOGICAL AND PHYSICAL WELL-BEING, AND THIS EXPERIENCE BEGINS RIGHT FROM THE PACKAGING. OUR RESEARCH ALSO INVOLVED ANALYSIS OF DIFFERENT SOLUTIONS FOR CONTAINERS. THESE INCLUDED SACHETS, JARS AND BOXES, FOR WHICH WE EXAMINED SHAPES, MATERIALS AND FUNCTION. PIUR’S PACKAGING IS DESIGNED AND CREATED TO BLEND INTO THE SPACE AS A HOME ACCESSORY. THE GRAPHICS HAVE THE FEEL OF A WORK OF ART, AND THE COPYWRITING ENHANCES THE AESTHETICS, EMBELLISHING THE PACKAGING AND SPREADING THE COMPANY’S MESSAGE. A SUSTAINABLE VISION OF REUSE, IN LINE WITH THE CAREFUL SELECTION OF MATERIALS AND THE BROADER PHILOSOPHY OF THE BRAND.
A PHOTOSHOOT AND VIDEO WERE CREATED FOR COMMUNICATION THROUGH DIGITAL CHANNELS, AGAIN PLACING THE PERSON AT THE CENTRE. INTIMATE, ESSENTIAL SHOTS ALTERNATE WITH MORE ELEGANT, INTENTIONALLY SOPHISTICATED ONES. YOU CAN FEEL A SENSE OF HARMONY AND CONNECTION, WHERE BEAUTY AND WELL-BEING ARE CAREFULLY BLENDED TOGETHER TO RELEASE A NEW FORM OF ENERGY. THE BRIGHT-TONED POWDERS AND HIGHLY COLOURFUL PACKAGING EMPHASISE THE LIGHT, FRESH SIDE OF THE BRAND, MAKING A REFERENCE TO THE WORLD OF BEAUTY.
DESIGNING AND FOLLOWING THE CREATION OF PIUR HAS ALLOWED US TO DEFINE THE COMMUNICATION STYLE THE COMPANY WILL USE TO EXPRESS ITSELF ON THE MARKET, IN THE PRESENT AND IN THE FUTURE. A LONG-TERM PROJECT THAT HAS BROUGHT TOGETHER MANY DIFFERENT AREAS: CORPORATE & BRAND MARKETING, GRAPHICS, PRODUCT DESIGN, SUPPORT IN PRODUCT DEVELOPMENT, WEB DESIGN, ART DIRECTION AND COPYWRITING.
