HOTEL ALPEEN
A MULTIDISCIPLINARY PROJECT
COMMUNICATION + INTERIOR
PROJECTS WITH THIS LEVEL OF SIGNIFICANCE, WHICH ARE COMPLEX AND PROFESSIONALLY REWARDING, ARE INCLUDED IN OUR “CONNECTION” CATEGORY, BECAUSE THE DEPARTMENTS IN OUR STUDIO – COMMUNICATION AND INTERIOR – HAVE CONTRIBUTED, EACH ONE DEVELOPING THEIR SKILLS FOR THE OVERALL PROJECT. WHAT WE USUALLY DO WITH HOMES – IN OTHER WORDS, PROVIDING A COMPLETE TURNKEY SERVICE – IN THIS CASE WE PROVIDED FOR A HOTEL, THE ALPEEN HOTEL, LOCATED IN THE FRENCH ALPS IN LES MENUIRES.
THE INTERIOR DEPARTMENT WAS IN CHARGE OF THE PROJECT, LEADING THE OTHER DEPARTMENTS. THEY SET OUT THE GUIDELINES TO BE FOLLOWED, STARTING WITH AN ARCHITECTURAL RENOVATION PROJECT AND DEVELOPING THE ENTIRE NEW INTERIOR DESIGN. THEY WERE MAINLY IN CHARGE OF MANAGING THE WORK AND THE LOGISTICS OF TRANSPORTING ALL THE MATERIALS AND TAILOR-MADE FURNISHINGS FROM ITALY TO FRANCE. THEY ALSO MANAGED THE BUILDING WORK, SYSTEMS INSTALLATIONS, FLOORING AND FURNISHING. AN ALL-ENCOMPASSING PROJECT INVOLVING A TOTAL OF THIRTY-THREE ROOMS, COMMON AREAS, RECEPTION, BOOKSHELF-ROOM DIVIDER AND RESTAURANT. THIS WAS A COMPLEX, EXCITING PROJECT RIGHT UP TO THE FINAL RESULT FOR THE CLIENT, A COMPLETE TURNKEY HOTEL.
THE COMMUNICATION DEPARTMENT WAS IN CHARGE OF TREND RESEARCH, BRAND IDENTITY AND A COORDINATED IMAGE, DEVELOPING THE HOTEL’S LOGO, ALL THE PLAQUES FOR SERVICES, AND A PHOTOSHOOT TO PROVIDE COMMUNICATION MATERIAL TO SEND TO SPECIALISED BOOKING SITES AND CREATE A FLYER AND MORE IN-DEPTH INFORMATIVE MATERIAL. THEY ALSO DEVELOPED A COLLECTION OF DECORATIVE ALPEEN PICTURES INSPIRED BY THE LIBERTY AND ART NOUVEAU STYLE FROM VINTAGE PROMOTIONAL POSTERS, CREATING A FORM OF DECORATIVE COMMUNICATION.
