HOTEL ALPEEN
HIGH-ALTITUDE COMMUNICATION
OUR COMMUNICATION WORK FOR THE ALPEEN HOTEL, IN THE FRENCH ALPS, IS PART OF AN OVERARCHING PROJECT THAT HAS INVOLVED ALL THE DEPARTMENTS IN OUR STUDIO.
IN PARTICULAR, THE COMMUNICATION DEPARTMENT, STARTING WITH TREND RESEARCH TO LAY THE GROUNDWORK FOR A COORDINATED COMMUNICATION PROJECT, WAS IN CHARGE OF DESIGNING THE LOGO, WHICH IS MADE UP OF A PICTOGRAM SHOWING A STYLISED PROFILE OF THE MOUNTAINS, A GRAPHIC INTERPRETATION OF A REAL VIEW THAT CAN BE SEEN FROM THE AREA WHERE THE HOTEL IS LOCATED, AND A LOGOTYPE IN A SIMPLE, ELEGANT FONT.
AT THE SAME TIME, WE CREATED DECORATIVE ALPEEN PICTURES AS A FURNISHING AND COMMUNICATION PROJECT, EVOKING VINTAGE TOURISM PROMOTION POSTERS WITH A MODERN TWIST, USING A TYPICAL GRAPHIC STYLE. THE SUBJECTS ARE MOUNTAINS, SKIING SCENES AND WINTER LANDSCAPES, REPRODUCED USING GEOMETRIC FORMS AND SHAPES. THIS WORK HAS CREATED A COLLECTION OF EVOCATIVE PICTURES, WITH AN ELEGANT, STYLISED DESIGN, FULL OF LINEAR FORMS, STYLISED PANORAMAS AND PASTEL COLOURS. SOPHISTICATED GEOMETRIC HARMONY AND ELEGANT GRAPHICS ARE THE DEFINING FEATURES OF THIS PROJECT THAT IS PART CREATIVE COMMUNICATION AND PART VISUAL ART. DECORATIONS WITH ADDED COMMUNICATIVE VALUE.
ANOTHER LESS ARTISTIC, BUT HIGHLY FUNCTIONAL PROJECT WAS THE CREATION OF PLAQUES FOR SERVICES AND THEIR PLACEMENT ON THE WALL. FINALLY, WHEN THE WORK WAS FINISHED, WE CARRIED OUT A PHOTOSHOOT IN ALL OF THE SPACES TO PROVIDE PHOTOS TO PROMOTE THE HOTEL ON SPECIALISED BOOKING SITES, OR TO CREATE OTHER COMMUNICATION TOOLS.
