THE RE-DESIGN OF THE CORPORATE LOGO AIMS TO CONVEY A STRONG INSTITUTIONAL AESTHETIC CONCEPT, WHOSE GOAL IS TO UNDERSCORE THE COMPANY’S TECHNOLOGICAL VOCATION. THE DESIGN IS MINIMALIST, GRAPHIC AND RIGOROUS.ESSENTIAL ELEMENTS AND ACCURACY ARE PERFECTLY ALIGNED WITH SOME KNOWN TRAITS OF THE GHERRI CORPORATE IDENTITY. THE LETTERING IS MORE DEFINED, ENHANCING A GREATER TECHNICAL IDENTITY AND LETTING THE COMPANY’S DECIDEDLY PERFORMING NATURE COME TO THE FORE.

STARTING FROM THE LOGO, WE CREATED A PICTOGRAPH WITH THE LETTER “G”, THAT COMPLETES THE PROJECT WITH SOMETHING THAT IS EXTREMELY IMMEDIATE AND CLEAN. ATTUNED TO THE NEW COORDINATED IMAGE, IT STANDS OUT FOR ITS MINIMALIST AND LINEAR AESTHETICS, WHICH IS THE EXPRESSION OF THE COMPANY’S TECHNOLOGICAL INNOVATION.