GHERRI
EXPERTISE AND TECHNOLOGY
GHERRI IS ONE OF THE MAIN POINTS OF REFERENCE IN THE SELECTION AND COMMERCIAL PROPOSAL OF TECHNOLOGICAL MACHINERY TO ENSURE THE POSITIVE PERFORMANCE OF THE FOOD INDUSTRY. IT TURNED TO OUR FIRM TO REDEFINE ITS CORPORATE IMAGE.
SINCE 1999 GHERRI HAS CONSTANTLY EVOLVED, EXPANDING IN THE MARKET AND ALWAYS OFFERING INNOVATIVE SOLUTIONS. IN THIS TRANSFORMATION, THE EXPERIENCE OF A CONSOLIDATED COMPANY AND THE TECHNOLOGICAL ENHANCEMENT OF MACHINERY HAVE BEEN CRUCIAL IN ACHIEVING THE SET OBJECTIVES. THAT IS WHY, FOR THE RE-DEFINITION OF THE COORDINATED IMAGE, WE STARTED FROM THESE CORE POINTS.
THE MOST RECOGNIZABLE TRAITS OF THE BRAND ARE ENHANCED BY A GREATER INSTITUTIONAL QUALITY, LETTING A MORE TECHNOLOGICAL SIDE EMERGE. THE DESIGN IS MINIMALIST, GRAPHIC AND RIGOROUS. ESSENTIAL ELEMENTS AND ACCURACY ARE PERFECTLY ALIGNED WITH SOME KNOWN TRAITS OF THE GHERRI CORPORATE IDENTITY. IN THE LOGO,THE LETTERING IS MORE DEFINED, ENHANCING A GREATER TECHNICAL IDENTITY AND LETTING EMERGE THE COMPANY’S DECIDEDLY PERFORMING NATURE. STARTING FROM THE LOGO, WE ALSO DESIGNED A NO-FRILLS PICTOGRAPH.
AT THE SAME TIME, WE SOUGHT TO CONVEY THE SOLIDITY AND RELIABILITY OF A COMPANY THAT ALWAYS GUARANTEES HIGH PROFESSIONAL STANDARDS TO ITS CUSTOMERS. RED AND BLUE HUES ARE DEEPER, MORE ELEGANT AND SOPHISTICATED, REFLECTING A BRAND WITH ALMOST A CENTURY OF EXPERIENCE AND “A CONSULTING APPROACH BASED ON TRUST”.
IIN THIS PROJECT, WE HAVE REDEFINED THE GRAPHIC-VISUAL ELEMENTS NECESSARY TO COMMUNICATE THE COMPANY’S IDENTITY AND ITS EVOLUTION. THE COORDINATED IMAGE, AS WELL AS THE LOGO AND THE RELATIVE PICTOGRAPH, HAVE ACCOMPANIED GHERRI IN THE RE-STYLING OF ITS OFFICIAL WEBSITE AND IN THE DEVELOPMENT OF ALL ITSSALES APPLICATIONS
