GAIA MOBILI. CORPORATE RENEWAL

EVOLUTION OF TRADITION

THE CORPORATE RENEWAL OF GAIA MOBILI COINCIDES WITH THE TWENTY-YEAR ANNIVERSARY OF THIS SPECIALIST BATHROOM FURNISHINGS COMPANY. THIS RESTRUCTURING, LIKE A SORT OF CONCEPTUAL MILESTONE, REPRESENTS A SIGNIFICANT CHANGE FOR A COMPANY SO STRONGLY CONNECTED TO THE ARTISAN TRADITION OF MADE IN ITALY, WHICH ALSO WANTS TO OFFER CONTEMPORARY STYLE. A REINTERPRETATION OF THE COMPANY, AND A TANGIBLE ASPECT OF A NEW APPROACH TO THE SECTOR.

THE DESIGN AND REDEFINITION OF THE WHOLE OFFICE COMPLEX IS BASED ON THE CONCEPT OF A WORKPLACE TO BE EXPERIENCED. THE FUNCTIONALITY OF THE SPACES, WHICH ARE PRIMARILY DESIGNED AROUND THE PERFORMANCE OF WORK, NEVER COMPROMISES ON CONVIVIALITY, MAKING THESE OFFICES INTO A HOME, MUCH MORE THAN JUST PLACES FOR DISCUSSING PROJECTS. THE INTENTION IS ALSO TO CELEBRATE A REAL “CULTURE OF DESIGN”.

IN THIS CASE, CREO HAS BEEN IN CHARGE OF A COMPLETE RENOVATION OF THE OUTDOOR AND INDOOR SPACES, INCLUDING THE LARGE COMPANY SHOWROOM. THE ENTRANCE HAS BEEN DESIGNED AS A TRULY SCENIC GATEWAY, THROUGH WHICH YOU ARE TRANSPORTED INTO AN ATYPICAL, SURPRISING COMPANY SPACE THAT IS CHARACTERISED BY THE ELEGANT DEPTH OF ITS COLOURS AND SOPHISTICATED WOOD AND GLASS FEATURES, WHICH DON’T JUST PROVIDE DECORATION, BUT ALSO FUNCTION AS STRUCTURAL ELEMENTS THAT SEPARATE THE SPACES WITHOUT DIVIDING THEM. FINALLY, THE LIGHT SOURCES HAVE BEEN DIRECTED TO CREATE MICRO-ATMOSPHERES OF CONFIDENTIALITY AND INTIMACY.