GAIA MOBILI . GENERAL CATALOG 2018
ELEGANCE, TIDINESS, SOFNESS
GAIA MOBILI DESIGNS AND MANUFACTURES BATHROOM FURNITURE BY EXPRESSING THE ELEGANCE AND QUALITY OF MADE IN ITALY PRODUCTS IN EVERY DETAIL. GAIA MOBILI RELIED ON OUR STUDIO TO REDEFINE ITS CATALOG.
FOLLOWING A CAREFULL ANALYSIS OF THE TRENDS AND COMPANY’S IDENTITY, THE FIRST STEP FOCUSED ON THE CREATION OF A COORDINATED IMAGE TO BE SHARED IN THE CATALOG, LOGO AND EXHIBITION APPLICATIONS.
ELEGANCE. TIDINESS. SOFTNESS. THESE THREE ELEMENTS ARE THE 3 KEY FACTORS OF GAIA MOBILI’S COMMUNICATION STRATEGY. WHILE KEEPING IN MIND THE BRAND’S WIDE RANGE OF PRODUCTS AND COLLECTIONS, THE INFORMATION CONTAINED IN THE CATALOG MUST BE ILLUSTRATED IN AN EXTREMELY ORDERLY MANNER. VISUALLY, THIS TRANSLATES INTO AN ACCURATE STUDY OF THE FONTS AND LAYOUTS. GAIA MOBILI’S TRADITIONAL IMPRINT IS PRESERVED THROUGH THE MOST IMPACTFUL TITLES AND QUOTES BY USING A MORE DECORATIVE FONT. FOR THE PURELY INFORMATIVE SECTIONS, A BOLDER AND LIGHTER FONT MAKE IT EASIER TO READ THE CONTENTS, THUS MAKING THE OVERALL EFFECT MORE BALANCED. THE COVER, WHICH PREVIOUSLY WAS MADE OF FABRIC, IS NOW MADE OF A SOFT-TO-THE-TOUCH MATERIAL, ALSO WITH A SOFTER DESIGN FROM WHICH THE LOGO STICKS OUT IN RELIEF WITH A GLOSSY EFFECT.
THE CATALOG UNFOLDS BY PRESENTING EACH AND EVERY ELEMENT THROUGH A MINIMAL, ORDERLY AND COORDINATED LAYOUT. A PHOTO SHOOT, WITH PARTICULAR FOCUS ON THE LATEST COLLECTIONS WAS ORGANIZED TO ENHANCE THE NEW IMAGE. WE HANDLED THE PHOTOGRAPHIC ART DIRECTION AND STYLING OF SOME SETS TOGETHER WITH THE COMPANY. THE METICULOUSLY STUDIED SETTINGS AND SHOTS TAKEN DURING THE SHOOT ALLOW TO DIRECTLY GLANCE AT THE COLLECTIONS AND CURRENT TRENDS.
THE ELEMENTS NEEDED TO COMMUNICATE THE COMPANY’S IDENTITY AND COLLECTIONS WITHIN THE CATALOG ARE REDIFINED IN THIS PROJECT. THE COMMUNICATION TURNS INTO AN ESPRESSION OF THE COMPANY’S CREATIONS, THUS ENSURING A MORE DIRECT AND ENGAGING EXPERIENCE FOR CUSTOMERS.
