CREO&GAIA
DESIGN STORIES
COMMUNICATION +DESIGN +INTERIOR
IN THE CONNECTION SECTION WE PRESENT THE SPECIAL PROJECTS THAT HAVE SEEN ALL OUR IN-HOUSE DEPARTMENTS WORKING TOGETHER: COMMUNICATION, DESIGN AND INTERIOR. THESE ARE DESIGN STORIES IN WHICH SPECIAL SYNERGIES WERE CREATED BETWEEN CLIENTS AND THE PROFESSIONALS IN OUR STUDIO. WORLDS THAT WERE SO IN HARMONY WITH EACH OTHER THAT THEY CREATED INTERCONNECTIONS CAPABLE OF CHANGING THE RELATIONSHIP BETWEEN THE PARTIES. A RELATIONSHIP THAT IS BETTER DEFINED AS A COLLABORATION. CREO DESIGN&CONSULTING AND GAIA MOBILI WORK TOGETHER, TAKING A NEW, FOUR-HANDED CREATIVE DIRECTION THAT RADIATES DESIGN ENERGY ALL AROUND.
THE CREO COMMUNICATION DEPARTMENT HAS REDEFINED THE GRAPHIC DESIGN AND PAGE LAYOUT OF ALL THE GAIA CATALOGUES, IN RESPONSE TO THE NEED FOR TOOLS WITH A DUAL PURPOSE, BOTH COMMERCIAL AND COMMUNICATIVE. THE DEPARTMENT HAS BEEN WORKING ON EVERY VISUAL ELEMENT: A COMPLEX, HIGHLY-STRUCTURED PROJECT INVOLVING ART DIRECTION, CORPORATE IMAGE, TREND RESEARCH, SHOOTING AND RENDERING. THEY ALSO DESIGNED AND DEVELOPED THE CONTAINER BOX, A HIGH-QUALITY PAPERCRAFT PRODUCT WHICH FITS BOTH THE ABOVE-MENTIONED CATALOGUES AND THE COLOUR SWATCHES INSIDE. A TRUE ENCAPSULATION OF THE WORLD OF GAIA.
IN CONJUNCTION WITH THE CELEBRATION OF GAIA’S FIRST TWENTY YEARS, THE INTERIOR DESIGN DEPARTMENT TOOK ON THE TASK OF RENOVATING ALL THE COMPANY SPACES, BOTH EXTERIOR AND INTERIOR. THEY WERE IN CHARGE OF NOT ONLY DESIGNING ALL THE FURNISHING AND DIVISION OF THE SPACES, BUT ALSO MANAGING THE CONSTRUCTION WORK. THE RESULT IS A COMPLETELY NEW COMPANY SPACE, CONTAINING A MISCELLANY OF STILES, FROM CLASSIC TO CONTEMPORARY, REFLECTING THE COMPANY’S SPIRIT.
PENINSULA IS A PERFECT EXAMPLE OF THE NEW CREATIVE DIRECTION TAKEN BY CREO AND GAIA WHEN IT COMES TO PRODUCT DESIGN. PENINSULA IS NOT JUST A STATIC PIECE OF FURNITURE; IT IS DYNAMIC. IT OFFERS A SOLUTION WITH A DOUBLE SLIDING, ADJUSTABLE MIRROR, A CURVED DESIGN, AND INTERSECTED SHAPES. THIS ITEM IS PART OF A SERIES OF NEW-CONCEPT FURNITURE THAT AIMS TO NOT JUST SIT IN A SPACE, BUT DEFINE IT. THE ENTHUSIASM OF THESE FURNISHINGS MAKES THEM A FOCAL POINT THAT THE ENTIRE BATHROOM SPACE CAN BE DESIGNED AROUND.
