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CATALOGO LAYERS CERAMICHE CAESAR

DESIGN ORIENTED.

LAYERS IS A “DESIGN ORIENTED” CERAMIC COLLECTION OF DEEP DESIGNING COMPLEXITY. THIS IS ALSO THE REASON-WHY THE NAMING JOB LED TO THE CHOICE OF “LAYERS/LEVELS”. DURING THE CATALOGUE DESIGN PHASE, WE DEFINED THE INTRO SECTIONS DEDICATED TO THE PRODUCT GENESIS AND OF THE SYMBIOSIS RELATIONSHIP ESTABLISHED BETWEEN MAN AND CERAMIC TECHNOLOGY AND DEFINED ON BOTH IMAGES AND TEXTS LEVELS. THE AIM WAS TO EXPRESS THE NEED OF CREATING PRODUCTS WITH AN AESTHETIC NOT FOR ITS OWN SAKE, BUT THAT CAN IMPART VALUES, EMOTIONS AND COMFORT.
THE STUDY ON THE COMFORT CONCEPT IS EVIDENT FROM THE CATALOGUE COVER, THAT IS IN TRANSLUCENT ACETATE AND THAT COVERS THE ACTUAL COVER THAT, IN TURN, ON PAPER LEVEL, REPRODUCES THE TACTILITY OF THE MATERIAL AND ITS TEXTURE. THE SOPHISTICATION OF THE PRODUCT IS ENHANCED AMONG THE CATALOGUE’S PAGES THROUGH A SELECTION OF REFINED LIVING SPACES.
THE PRESENCE OF A MODEL MOVING AMONG ENVIRONMENTS IS A FIGURATIVE REPRESENTATION OF THE LIVEABILITY OF SPACES. THE HEART OF THE CATALOGUE IS THE DOUBLE “SPLASH PAGE”, PRODUCT METAPHOR CONSISTING OF WINGS THAT OVERLAP AND REPRESENT MULTIPLE LAYERS TO FORM AN OVERALL VIEW OF THE COLLECTION. AT THE CLOSE, ANOTHER PECULIARITY OF THE CATALOGUE IS THE PRESENCE OF THE MODEL WITHIN THE SHOTS DEDICATED TO THE COLOURS WEARING GARMENTS TONE ON TONE WITH RESPECT TO THE PRODUCT DECLINATIONS.
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