CATALOGO BUILT CERAMICHE CAESAR
ROOM FOR COLOUR.
BUILT IS CERAMICHE CAESAR’S PORCELAIN GRÈS COLLECTION WITH CEMENT EFFECT, THAT WAS PRESENTED TO 2017 EDITION OF CERSAIE. THE WORK OF AGENCY CONSISTED IN A PRELIMINARY PHASE OF DEFINING THE CATALOGUE CONCEPT, DEFINIGN ITS STRUCTURE AND IDENTIFYING THE MOST SUITABLE HAMBIENTS TO EXALT THE PRODUCT. WE OPTED FOR A PARTICULARLY PRECIOUS “HAND USE” PAPER THAT EXCELLENTLY EXPRESSES THE CROMATICAL RENDER, PERFECTLY CAPTURING THE SHADES OF THE COLLECTION. THE COVER PRESENTS A PARTICULARITY OF A FOLDED LOGO IN THREE POINTS, WHERE IT IS ALREADY POSSIBLE TO DISCERN THE CENTRALITY OF COLOUR, WHICH FILLS IN THE WHOLE PAGE OF THE FLY COVER AND THE INDEX.
THE COLLECTION HAS AN ARCHITECTURAL MATRIX AND THIS CONNOTATION HAS BEEN KEPT, AT A COMMUNICATION LEVEL, ALSO IN THE INTRO, WHERE BUT IT IS ALSO INTERPRETED INTO NEW DESIGN SCOPES, THAT CERAMIC MATERIALS CAN SATISFY, SUCH AS RETAIL AND HOUSING. BUILT MOVES ON A GREY SCALE, FOR THIS REASON COLOUR IS A FUNDAMENTAL FEATURE OF THE CATALOGUE: IT IS PRESENT AT INTERVALS ON SOME PAGES, AND PUT INTO DIALOGUE WITH ASSUMING THE ROLE OF CATALOGUE’S PROTAGONISTS.
THE LAST, MORE TECHNICAL PART IS DEDICATED TO FORMATS AND COLOURS. A PHOTO SHOOT THEN FOLLOWED AND A GRAPHIC WORK OF LAYOUT, COMPLETED BY THE IDENTIFICATION OF A PRODUCT NAME AND OF TEXT DRAFTING.
