GAIA MOBILI . LOGO REDESIGN
ITALIAN BATHROOM DESIGN
GAIA MOBILI DESIGNS AND MAKES BATHROOM FURNISHINGS, EXPRESSING THE SOPHISTICATION AND QUALITY OF “MADE IN ITALY” IN EVERY DETAIL. STARTING WITH RESEARCH ON TRENDS AND THE COMPANY’S IDENTITY, THE FIRST PHASE OF THE PROJECT FOCUSED ON THE CREATION OF A CORPORATE IMAGE THAT WOULD FORM A COMMON THREAD FOR THE LOGO, THE CATALOGUE AND TRADE FAIR APPLICATIONS.
THE LOGO REDESIGN KEPT THE MAIN DISTINCTIVE FEATURES OF GAIA MOBILI: ELEGANCE AND FEMININITY. IN LINE WITH THE NEW CORPORATE IMAGE, WE MOVED TOWARDS A LIGHTER, CLEANER DESIGN. THE COLOUR PALETTE, WHICH IS MADE UP OF DELICATE NEUTRAL TONES, ACCENTUATES THE MINIMALIST, CONTEMPORARY FONT, BUT ALSO PRESERVES THE SOPHISTICATED SOUL OF THE BRAND. ON THE COVER OF THE CATALOGUE, NOW LAMINATED WITH A SOFT-TOUCH MATERIAL, THE LOGO STANDS OUT WITH A GLOSSY, EMBOSSED EFFECT.
THE PROJECT IS COMPLETED BY THE ADDITION OF A PAY-OFF: “ITALIAN BATHROOM DESIGN”. ALONG WITH THE LOGO, THIS HIGHLIGHTS THE FACT THAT GAIA MOBILI’S CREATIONS REFLECT THE ORIGINALITY OF DESIGNS MADE IN ITALY THAT ARE EXTREMELY VARIED, WITH AN INTERNATIONAL OUTLOOK, AND AN EXCLUSIVE FOCUS ON BATHROOM FURNISHINGS.
