CHAMPION EUROPE

 S/S 2021 ADV VIDEO

FOR CHAMPION EUROPE, WE DESIGNED AND PRODUCED THE NEW SPRING SUMMER 2021 CAMPAIGN FOR THE LEGACY COLLECTION. AS PART OF THIS PROJECT THERE WAS ALSO A CAMPAIGN VIDEO, CONCEIVED AS AN ADDITIONAL COMMUNICATION TOOL.THE AIM WAS TO ATTRACT ATTENTION TO THE NEW COLLECTION THROUGH DYNAMIC, ENGAGING CONTENT. INDEED, THE CAMPAIGN VIDEO ENHANCES THE VISIBILITY OF THE COLLECTION THROUGH A VISUAL NARRATIVE THAT CONNECTS DIRECTLY TO THE ADVERTISING IMAGES. WE ALSO EXTRACTED A FEW CLIPS FROM THIS VIDEO TARGETING CHAMPION EUROPE’S SOCIAL MEDIA CHANNELS. LIKE AN OVERVIEW IN LITTLE “PILLS”, THESE PUBLICATIONS, ONE BY ONE, REVEAL THE MANY FACES OF THE WORLD OF SPORT, AND THE FEATURES OF THE LEGACY SS21 COLLECTION, WHICH IS ABLE TO ADAPT TO DIVERSE BODIES, MOVEMENTS AND NEEDS. EACH ATHLETE HAS A DEDICATED PUBLICATION ON SOCIAL MEDIA, AS IF IT WERE A PRESENTATION OF THEIR STORY AND THEIR APTITUDE.EXACTLY LIKE IN THE PHOTOS, BOTH THE CAMPAIGN VIDEO AND THE SOCIAL MEDIA CLIPS PUT THE FOCUS ON THE FACES OF THE PROTAGONISTS AND THEIR BODIES IN MOVEMENT: ATHLETES DEDICATED TO PHYSICAL ACTIVITY, FOR WHOM SPORT REPRESENTS AN ESSENTIAL PART OF THEIR DAILY LIVES.