CROSSDESIGN 2015/2016 CAESAR
INNOVATIVE INSTRUMENT.
CROSSDESIGN MAGAZINE CREATED BY CREO DESIGN&CONSULTING COMMUNICATION DEPT. IN COOPERATION WITH CERAMICHE CAESAR’S MARKETING DEPT., WAS SUBMITTED TO 2015 EDITION OF CERSAIE INTERNATIONAL EXHIBITION OF CERAMICS.
THE DESIGN OF THIS DESIGN TOOL TOOK PLACE FOLLOWING A METICULOUS JOB OF “TREND RESEARCH”, WITH A PROJECTION ON YEAR 2016, WHICH TOOK INTO CONSIDERATION VARIOUS AREAS, SUCH AS FASHION, ARCHITECTURE, ART AND COMMUNICATION. WE INDIVIDUATED THREE WELL-DEFINED STRANDS, THEN TRANSLATED ACCORDING TO CERAMICHE CAESAR’S PRODUCT AESTHETICS. TO INTRODUCE THE TOOL, CONSIDERED HIGHLY INNOVATIVE, A REAL EXPLANATORY MANIFEST WAS DRAWN UP, DECLARING ITS INTENTIONS.
