CATALOGO ELAPSE CERAMICHE CAESAR

A SURFACE STORY.

ELAPSE CERAMICS COLLECTION CATALOGUE HAS BEEN DESIGNED TO BE A NARRATION: THE STORY OF A PORCELAIN STONEWARE THAT DRAWS ORIGINS FROM THE INTERPRETATION OF STONE.
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THE NAMING JOB WE DID TO CREATE “ELAPSE”, THE PAYOFF “A SURFACE STORY” AND THE STRUCTURE OF THE CATALOGUE INTRODUCTION HOLD THE CONCEPT OF THE PASSAGE OF TIME AND OF HOW IT INTERVENES ON MATTER. A STONE CONSUMED BY TIME, WHICH IN THE CONTEMPORARY AESTHETICS IS REDISCOVERED AND APPRECIATED ESPECIALLY FOR ITS IMPERFECTIONS, DEFINING NEW AESTHETIC CANONS. THE CATALOGUE ALSO EXPLORES THE SYNERGY CREATED BETWEEN NATURE, TIME AND MAN AND SOME OF THE PHOTO SHOOTS ARE DEDICATED TO SUCH CONCEPT. THE DANCER REPRESENTS A METAPHOR FOR BEAUTY AND HARMONY. THE CATALOGUE BODY HAS BEEN SECTIONED INTO “HABITATS”, WITH LOCATIONS ASSOCIATED TO A QUALIFYING ADJECTIVE AND A POETIC DESCRIPTION OF ENVIRONMENTS.
EVERYTHING HAS BEEN THOUGHT TO MAXIMIZE THE CERAMIC PRODUCT THROUGH THE ASSOCIATION OF SCENIC IMAGES. THE PAPER WE CHOSE, WITH A COARSE GRAIN, ENHANCES THE HALOS THAT ARE A PRODUCT FEATURE. A BAS-RELIEF ON THE CONTOUR OF THE LOGO, SURPRISING AT TOUCH, COMPLETES THE COVER, DEDICATED TO THE BEAUTIFUL PHOTO SHOOT OF LANTERNS.

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