CERAMICHE CAESAR’S LAYERS COLLECTION IS NOT ONLY A SURFACE. THROUGH CONTACT, IT OFFERS ITS THREE-DIMENSIONALITY, HIGHLIGHTS TRACES OF MATERIAL STRATIFICATIONS OVERLAPPED TO FOUNDING AND CONFUSING GRAPHICS, CREATING AN INEXTRACTABLE TEXTURE BETWEEN DESIGN AND TECHNOLOGY. CREO COMMUNICATION DEPARTMENT MANAGED THE PRODUCT COMMUNICATION AND SHOT A VIDEO REPRESENTING A TRIBUTE TO SENSORIALITY, EXALTING MATERIAL TACTILITY THROUGH EVOCATIVE IMAGES AND VISUAL ROUTES WITHIN SCENIC ENVIRONMENTS. OUR WAY OF DESIGNING AND SHOOTING VIDEOS DOES NOT ONLY WANT TO REPRESENT A PRODUCT OR A COMPANY IN A NARRATIVE AND SEQUENTIAL WAY. OUR AIM IS TO TRANSMIT THROUGH AUDIOVISUAL TOOLS AND TECHNIQUES ALL OF OUR CUSTOMERS’ “VALUES”. SOMETIMES, SOME SHOOTING OR FOOTAGE ARE METAPHORES FOR REALITY THAT WANT TO MOVE PEOPLE AND MOVE THROUGH A STRUCTURING OF A SCREENPLAY AND A DIRECTING INCLINED TO EXPERIMENTATION, ALWAYS IN SEARCH OF THE BEST RECOVERY. THE CREATIVE PROCESS FOLLOWS THE ROUTE TRACED BY A CONSTANT RESEARCH TRYING TO ORIENTATE ITSELF, COAXING OUT AND ANTICIPATING TRENDS IN THE VIDEOMAKING FIELD.