ADVERTISINGS THOUGHT FOR TITOLO28 PUT THE PRODUCT IN THE CENTRE OF THE PROJECT AND ASSIGN IT QUALIFYING ADJECTIVES, WHICH IDENTIFY IT AND ALSO REPRESENT A FEATURES’ PROJECTION OF THOSE PEOPLE WHO WILL WEAR THE GARMENT. RESPECTING THE DOUBLE SOUL OF THE COMPANY: ITALIAN, BUT WITH A COSMOPOLITAN INSPIRATION, WE INVENTED THE PUN ON WORDS “MAKE IN ITALY, IT’S NOT A MISTAKE”.