CANTINA BASSOLI
WINE TRADITIONS.
COMMUNICATION + DESIGN + INTERIOR
TWO NEW WINE LINES, THE FIRST ONE DEDICATED TO SEMI-SPARKLING WINES AND THE SECOND ONE TO STILL WINES, HAVE BEEN STUDIED ANEW IN EVERY SINGULAR DETAIL. THE STRONG CONNECTION WITH THE LOCAL PRODCUTION TERRITORY AND WITH THE WINE TRADITIONS HAVE REPRESENTED THE BASIS FOR THE NAME GENESIS OF THE TWO NEW PRODUCT LINES (CANALE DEI MULINI AND ETIMO), FOR THE CHOICE OF EACH WINE TYPE’S NAME (RESPONDING TO REAL URBAN AREAS), OF BOTTLE LABELS AND NECKS (WHICH FAITHFULLY DEPICT PORTIONS OF A STYLISED TOPOGRAPHIC MAP), AND OF THE COMPANY PROFILE.
THE NEW COMPANY IMAGE EXPRESSES ELEGANCE AND LINK TO THE LOCAL PRODUCTION TERRITORY.
MOREOVER, OUR STUDIO HANDLED THE REALIZATION OF BUSINESS CARDS, INSTITUTIONAL AND PRODUCT ADVERTISING, PHOTO SHOOTS, SOCIAL NETWORK ACTIVITIES, DESIGN AND COMPLETION OF THE NEW COMPANY WEBSITE. COMMUNICATION DEPARTMENT CREATIVLY USED ALL MARKETING AND COMMERCIAL TOOLS TO EXPERTLY OPTIMIZE COMMUNICATION AND BRING THE COMPANY TO VINITALY.
TO COMPLETION OF ALL THE WORK DONE, WE SHOT FOUR INSTITUTIONAL AND PRODUCT VIDEOS, WHICH HAVE THEN BEEN SHOWN AT THE EXHIBITION STAND (DESIGNED BY CREO TOO) AND ONE VIDEO INTERVIEW TO THE CEO, IN WHICH ALL OF HIS EXPERIENCES, SENSATIONS AND EMOTIONS FOR HIS COMPANY PARTICIPATION TO ONE OF THE MOST IMPORTANT ITALIAN WINE&FOOD EVENTS ARE GATHERED.
